Newspaper article The Florida Times Union

Internet Marketing Can Be Used by Small Business Owners Too

Newspaper article The Florida Times Union

Internet Marketing Can Be Used by Small Business Owners Too

Article excerpt

Byline: Chuck Hall

Since this is a new column, I suppose I should explain the premise.

What I want to show you in these monthly columns is the real-world how-to for getting paying traffic to your business. It's that simple - using the Internet to drive hungry, money-bearing customers to your business.

Sounds great, huh? Well, it really is! The age of marketing is changing right before our very eyes. Many small business owners think that the Internet is some sort of fad, or perhaps a novel idea that isn't for them.

That's just not the case. The Internet has and is changing everything about marketing your business. Perhaps you've noticed that most people today reach for the Internet before they reach for the yellow pages. Have you noticed that the yellow pages have their own Internet presence?

I want to show you how to bring your business into the Internet Age, and show you how to start driving targeted, qualified traffic to your front door. So, if you're interested, all I ask is that you follow this column and follow the instructions.

In respect to the general readership, however, I'll try not to make this too dull, as technical instructions can become.

Let's look at some of the benefits of Internet marketing:

Reach of the Internet: For most small business owners, there historically hasn't been much interest in marketing to 7 billion people around the world.

Well, there wasn't much interest before now, because they were impossible to reach, and way too expensive to go after.

But that has all changed now. Small businesses now have access to those world markets. If you have the product, they have the need. Reaching them has become affordable.

Ease of Marketing: With the old ways of marketing products, there was the need to create a giant marketing and distribution program, determine the logistics of getting enough customers into the store to buy, and figure out how to staff the store appropriately.

Now, business owners can schedule the work, control staffing needs, and lower these costs.

Inventory control: Most small businesses must keep their inventory on hand, ready to give to the customer upon demand. With Internet sales, this is no longer the case. There are some Internet businesses that do not maintain any inventory at all! …

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