Newspaper article The Journal (Newcastle, England)

Toyota Leading Way towards Greener Drive; ADVERTISEMENT FEATURE

Newspaper article The Journal (Newcastle, England)

Toyota Leading Way towards Greener Drive; ADVERTISEMENT FEATURE

Article excerpt

TOYOTA continues to lead the UK motor industry in bringing down average CO emissions across its range.

Latest figures from independent automotive analysts, Clean Green Cars, show at the end of the first quarter of this year, the mean figure for new Toyota cars sold in Britain was 124.55g/km, well below the European Union's target figure of 130g/km set for 2012 and a full 20g/km less than the market average. Having been the first car manufacturer to dip below the European benchmark last year, Toyota continues to demonstrate how cleaner motoring can be enjoyed without sacrificing the levels of driving pleasure and comfort customers demand.

Central to its achievement have been its advances in power-train technology through Toyota Optimal Drive and Hybrid Synergy Drive, the ultra-efficient full hybrid system that powers Prius and the soon-to-be-launched Auris HSD.

More customers are making the switch to its cleaner, fuel-frugal hybrid power, with sales of Prius running at three times their 2009 level in the first three months of 2010. …

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