Newspaper article The Journal (Newcastle, England)

Soaring Sales Puts BMW and MINI on the Road to Success; Fawdington

Newspaper article The Journal (Newcastle, England)

Soaring Sales Puts BMW and MINI on the Road to Success; Fawdington

Article excerpt

Byline: Steve Hughes

NEWCASTLE motor dealer Fawdington is playing a major part in the growing success of the BMW and MINI brands, which are both experiencing soaring sales in the UK.

The long-established dealership next to the BBC at Fenham Barracks is part of the expanding Lloyd Motor Group, which is one of the largest prestige garage groups in the North of England.

The group, which employs 600 people, handled more than 10,000 new and used cars last year to take turnover through the pounds 260m mark.

The contribution of Fawdington, which employs 80 people was an impressive 2,000 vehicle sales and a turnover of pounds 60m in what dealer principal Keith Watson describes as a continuing healthy market.

BMW sales in the UK are up by 17% from 27,100 in 2009 to 31,720 so far this year, including a rise of 38% in April from 4,960 to 6,886.

MINI sales soared by 75% in April from 1,633 to 2,869 and so far this year sales have increased by 37% from 10,100 to 13,900.

Both the BMW 3 Series and British-made MINI are among the UK's top 10 best selling models.

The BMW line-up is remarkably wide, ranging from the entry-level 1 Series at under pounds 17,000 to the 7 Series limousine that extends virtually to pounds 100,000.

Remarkably, it is now possible to buy a BMW for less than a Ford Focus, with the 1 Series range encompassing a choice of seven different petrol and diesel models.

There is a choice of hatchback, coupe and convertible models whilst in the case of the best-selling 3 Series there is a coupe and convertible in addition to the saloon and estate versions.

Within this range is the remarkable 320d with BMW's impressive EfficientDynamics system that offers an incredible combination of 137mph performance and 69mpg economy with CO emissions of under 110g/km for a company car tax liability of just 13%. …

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