Newspaper article The Evening Standard (London, England)

Boris: 2018 Finals in England Can Finance the World Game

Newspaper article The Evening Standard (London, England)

Boris: 2018 Finals in England Can Finance the World Game

Article excerpt

Byline: Paul Waugh Deputy Political Editor

ENGLAND will host the most lucrative World Cup ever and generate huge sums for a global fund for poorer nations, Boris Johnson has told Fifa bosses.

The Mayor of London told Fifa president Sepp Blatter yesterday that an England 2018 tournament would be the most profitable in history and would capitalise on world-class stadiums already in place.

As he ended his mini-tour of South Africa to promote the 2018 bid, Mr Johnson told the Standard that England fans' conduct at the finals had also helped boost the country's bid to host the event.

The Mayor appeared with Princes William and Harry and David Beckham at the FA presentation at Nelson Mandela's former home in Cape Town.

They told Mr Blatter that the country's fan base, stadiums, marketing, sponsorship and ticketing expertise would make huge sums for the sport.

"An England bid would be good not just for England but for the world. …

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