Newspaper article The Evening Standard (London, England)

Still Going Crazy for Those Mad Men; 10,000 Fans Turn out to Welcome Cult TV Drama's Fourth Series

Newspaper article The Evening Standard (London, England)

Still Going Crazy for Those Mad Men; 10,000 Fans Turn out to Welcome Cult TV Drama's Fourth Series

Article excerpt

Byline: Alistair Foster Showbusiness Correspondent

THE premiere of the opening episode of the fourth series of Mad Men attracted 10,000 fans to New York's Times Square.

They paid homage to the Sixties-set cult drama by wearing period outfits. Followers of the series in Britain will have to wait until next year when it will be shown on BBC4. But early reviews from the US indicate they will not be disappointed when it arrives.

The show centres on Madison Avenue advertising executive Don Draper and has earned a niche following thanks to its faithful recreation of the social mores of Sixties America.

On last night's episode, Ryan McGee of the Chicago Tribune, said: "Four seasons in, we can see how many layers there are to these people, and as they try to resolve their predicaments they only get more complex. That's why I'm stupendously glad that Mad Men is back."

Cheryl Berman wrote in the Wall Street Journal: "We've all been waiting for it. The smoking, the drinking, the sex, the shenanigans, and even the ads. They're all back, one of the best casts ever put together, in one of the best shows ever written for television."

Vanity Fair's James Wolcott wrote: "How satisfyingly smooth is Mad Men able to slip into its groove now, no longer obliged to tick off the mores and reference points of the Sixties as if checking off items from a sociology survey course for time-travelling tourists."

Early estimates indicate the opening episode attracted the show's highest number of viewers -- around three million -- a figure that does not befit its glowing reviews.

Known for its sharp suits and sharper dialogue, what is more important for the show is just who is among its small number of fans.

President Obama wrote a letter to creator Matt Weiner saying how much he liked the series, which has been parodied on The Simpsons, Saturday Night Live and even Sesame Street. …

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