Newspaper article The Chronicle (Toowoomba, Australia)

Gift-Laden Model; Ford Falcon's 50th Birthday Celebrations Come with Lower Prices and More Features

Newspaper article The Chronicle (Toowoomba, Australia)

Gift-Laden Model; Ford Falcon's 50th Birthday Celebrations Come with Lower Prices and More Features

Article excerpt

AFTER cutting the cake on 50 years of production, Ford Australia is celebrating with hefty price cuts of its special edition Falcon.

With extra kit and drive-away pricing, buyers will save from $9000-$12,000.

Production of the special 50th anniversary models started last month and the first vehicles have now started arriving in dealerships around the country, with each model featuring unique exterior design elements, exclusive interior finishes and additional standard equipment.

"With a host of additional equipment at no extra cost and some very sharp drive-away price points, we expect these unique vehicles will prove extremely popular with both new and existing customers," said Ford Australia vice president marketing, sales and service, Beth Donovan.

"In fact the response to the 50th anniversary program to date has been so positive that we are already looking at building additional vehicles to ensure we can satisfy demand.

"The total value equation is different for each 50th anniversary model, but it ranges from just over $9500 to more than $12,000 of added value at no extra cost," Ms Donovan said.

"The XR6 Turbo 50th Anniversary, for example, offers customers over $12,000 of net retail value compared to the regular XR6 Turbo. With more than $6000 of additional equipment and unique commemorative features at no extra cost, and an incredible $45,950 recommended drive-away price point, it represents a truly exceptional value story."

Production of the Falcon 50th Anniversary range will run through until October, ensuring customers have an opportunity to join in the Falcon celebrations and become one of the almost 3.5 million Falcon sedan customers that have shared in its history.

Falcon not only holds a special place within Ford Australia and the broader Australian automotive industry, but it is also unique within the Ford Motor Company globally.

Falcon is the longest running car nameplate still in production in the 107-year history of the Ford Motor Company, while across all vehicles it sits behind only the legendary F-Series, which was first introduced in 1948, and the Lincoln Continental, which was produced from 1939-2002. …

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