Newspaper article Evening Chronicle (Newcastle, England)

Fans Worried about Plans for Hoardings; Club Insist Income Will Help Team

Newspaper article Evening Chronicle (Newcastle, England)

Fans Worried about Plans for Hoardings; Club Insist Income Will Help Team

Article excerpt

Byline: ROB PATTINSON

GIANT hoardings could dominate the skyline at St James' Park if planners give the controversial designs the green light.

The proposals submitted by Newcastle United have already been met with objections from fans concerned the banners will be used to promote Mike Ashley's firm Sports Direct.

But the club has insisted designs filed as part of the application have only included the suggested name change of Sportsdirect.com@StJames'Park on the ads as an example of how they might be used and the income that could be generated would benefit the team.

The plans, received by Newcastle City Council this week, show the intention of the club to fit the huge ads to the Gallowgate end and Milburn Stand.

The billboards, facing out on to Strawberry Place and Barrack Road, would be visible across the city centre.

Families living close by and fans across Tyneside have already raised concerns over the impact on the look and feel of the area, branding the plans "tacky" and "cheap".

In an objection registered with the council, Andrew Welsh, who lives on nearby Nuns Moor Road, Fenham, said: "This is a disgraceful proposal from a company and owner that obviously has no appreciation for what is important to this city or football club.

"Both my girlfriend and I would like to express our very, very strong objections to this proposal.

"The stadium occupies a key position within the city centre and should not be used as a blank advertising canvas, particularly for a company that has no roots in this city or region."

In another objection Michael Gallon, of Stonecroft Gardens, Little Benton, Newcastle, wrote: "As a proud resident of Newcastle and season ticket holder of NUFC I object in the strongest possible terms to this application.

"As recently pointed out by none other then Arsene Wenger in his roll as ambassador for the 2018 World Cup bid, the stadium dominates the skyline of the historic city of Newcastle and is a world icon. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.