Newspaper article The Evening Standard (London, England)

Beating a Path to Indian Ad Market

Newspaper article The Evening Standard (London, England)

Beating a Path to Indian Ad Market

Article excerpt

BEATTIE McGuinness Bungay, the advertising agency founded by Trevor Beattie and Andrew McGuinness, is expanding in Mumbai -- entering into a joint venture with one of India's largest communication groups, Madison World. Indian media mogul Sam Balsara is backing the venture, prompting Beattie, a former New Labour stalwart, to proclaim: "We have nothing short of a media superstar in Sam B."

Beyond the hype, Madison World has built up quite a roster of clients including Cadbury, General Motors, McDonald's and Procter & Gamble. Let's hope the elaborately coiffed Beattie -- famed for creating that Labour 2001 election poster that fused William Hague's head with Margaret Thatcher's hair -- is let loose on the Indian market.

ANOTHER business that has its eyes on expanding abroad, and has raised eyebrows in some quarters by its decision, is Marks & Spencer.

The retailer seems to envisage a captive market for its superior brand of pants and bras on the edges of the Sahara as it plans the new store in Cairo -- a franchise with a local business partner. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.