Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Caffeine Addicts Anxious

Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Caffeine Addicts Anxious

Article excerpt

THE cost of coffee might be tipped to skyrocket, but that won't stop John Rees from coming up with a new special deal for a takeaway cup of hot brew each day from Blueys Cafe in Lismore.

Yesterday he knocked the price of a regular cup of anything down to 88 cents Co just round that up to 90.

On Sunday, the Woodlark Street cafe was selling large takeaways for $2.47, and last Friday 95 cents for a regular.

"We're just trying to generate interest," Mr Rees said.

"Due to the current economic climate things have been a bit slow, and things have also slowed down since the upgrade to the street."

Mr Rees said the formula was working and the special prices, from 6.30am until just after morning tea (about 10.15am), were keeping his three baristas busy.

"We've probably doubled our volume," he said.

"And I want to point out that it's not cheap coffee. They're the best beans you can buy."

Mr Rees said despite the cost of coffee increasing, there was still a good profit margin available to retailers. …

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