Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Outrage over Ad Backflip; Euthanasia Stifled

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Outrage over Ad Backflip; Euthanasia Stifled

Article excerpt

Byline: KIERAN CAMPBELL and AAP

SUNSHINE Coast advocates of voluntary euthanasia are outraged an advertisement calling for governments to rethink their stance on the controversial issue has been banned from TV.

The advertisement was given the axe by classification body CAD (Commercials Advice) on the grounds it related to apromotion or encouragement of suicidea.

Alastair Henderson, president of the Coast branch of Dying With Dignity, said the ad should be shown to promote positive discussions about euthanasia laws in Australia.

Voluntary euthanasia advocate Dr Philip Nitschke said banning the ad late last week was a backflip by CAD.

The ad was scheduled to air across several Australian cities in late-night TV slots from yesterday.

"This has really gutted our program and we're pretty annoyed," Dr Nitschke said.

"It has happened at the last minute. We only went ahead with the project after we received CAD approval.

"The ad agency wouldn't have even embarked on this without that approval. …

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