Newspaper article The Journal (Newcastle, England)

Firm's Bringing Artificial Intelligence to the Fore

Newspaper article The Journal (Newcastle, England)

Firm's Bringing Artificial Intelligence to the Fore

Article excerpt

NORTH East company Generic AI is looking to test out its free-thinking system on businesses with a lot of data to analyse.

The company, which has offices in Durham and Newcastle, has developed an algorithm that looks for natural patterns in data without the need for pre-programmed orders.

It is currently working on a six-figure contract with the Government to develop an artificial intelligence system that detects potentially threatening behaviour in crowds, and is keen to apply its system to as many different uses as possible.

While it is able to provide AI solutions for specific uses, it also hopes to develop a general AI system that can handle a variety of tasks.

Founder Rob Clennell said: "A general purpose form of AI is obviously a very valuable concept. AI at the moment is very narrow, with specific applications. In theory it should be possible to create a self-programming system that can analyse problems and offer generalised solutions by itself.

"We're developing this generalised system in parallel at the moment. We're trying to appeal to any company out there that might have data that needs to be analysed and don't have a system in place to do it. It's possible that we may be able to solve their problem for them, going in as a consultancy." The Generic AI algorithm applies the mathematical concept of the Principle of Least Action, which suggests nature always finds the most efficient route between two points.

Clennell has introduced this concept to information theory, creating a system which discovers natural patterns in any form of data without prompting.

Clennell has spent 20 years working on the idea, which was originally developed as a music composition tool. He was a senior software engineer at Ridge Media when it was applied to gaming, and continued his work on the system after the company went into administration in 2006. The company currently boasts two full-time members of staff, the other of which is business director Gavin Form. …

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