Newspaper article The Northern Star (Lismore, Australia)

All-New Ranger Steals the Show

Newspaper article The Northern Star (Lismore, Australia)

All-New Ranger Steals the Show

Article excerpt

Ford has presented a multitude of exciting new models at the 2010 Australian International Motor Show - including a world-first.

This year's show got underway at the Ford stand, where the highly anticipated all-new Ranger compact pickup made its world premiere.

Removing the covers were Joe Hinrichs, president, Ford Asia Pacific and Africa, and Marin Burela, Ford Australia president and CEO. The comprehensively redesigned, new-generation compact pickup is an Australian-developed vehicle in what has been the single-largest export-based automotive engineering project ever undertaken in Australia.

The all-new Ford Ranger will be sold in 180 markets around the world.

The new Ranger is the latest in a wave of global products driven by the company's One Ford strategy. Designed and engineered at Ford's Campbellfield product development and Geelong proving ground facilities, and based on a new global compact truck platform, Ranger has been transformed to assert true truck leadership.

"Australia has played a leading role in the development of this latest global Ford product," said Joe Hinrichs, president, Asia Pacific and Africa. "Ranger is symbolic of how our great product development capability is being leveraged by the ONE Ford plan like never before."

The taut, toned new design of the all-new Ford Ranger establishes a powerful presence on the motor show stage. It's the first time the public has seen the next-generation Ford compact pickup without its camouflage Co and if the early responses are any indication, it is certain to be immensely popular.

The truck Co previously under cover of heavy black padding, tape and decals to obscure its true identity Co has been shot by automotive spy photographers all over the world. These development units covered more than 1 million kilometres of testing in the toughest truck conditions, from the Australian Outback to the deserts of the Middle East to the Alps in Europe. …

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