Newspaper article The Evening Standard (London, England)

HOW TO GET A PERFECT BODY IN FOUR HOURS; the Author of a New Book Promises Maximum Gain with No Pain. Is This for Real, Asks Philip Delves Broughton

Newspaper article The Evening Standard (London, England)

HOW TO GET A PERFECT BODY IN FOUR HOURS; the Author of a New Book Promises Maximum Gain with No Pain. Is This for Real, Asks Philip Delves Broughton

Article excerpt

Byline: Philip Delves Broughton

THREE years ago, Timothy Ferriss brought us the idea of the 4-Hour Work Week. Office life was for stooges, he said. If you were smart, you used new technology to increase revenue, cut down expenses and free up your time to pursue your interests rather than meet self-imposed obligations. In four hours a week, you could do all you needed to do, and have the remaining 164 hours to yourself.

Ferriss proved the model himself by selling nutritional supplements online, then using his remaining time to become a champion tango dancer, travel the world, learn new languages and then return home to California to write a bestseller on his discoveries in what he termed lifestyle design.

His blog, which describes everything from his theories on office design to email detox and the low-information diet, is well trafficked and Ferriss, 34, has become a coveted speaker. Come December, his fame is likely to reach a new level with the publication of his next book, The 4-Hour Body. Whereas the 4-Hour Work Week appealed to a young, technology-minded audience, The 4-Hour Body promises to catapult Ferriss into the much more popular realm of diet and exercise gurus.

The 4-Hour Body takes these ideas of mental focus and self-discipline and applies them to our bodies. For 10 years, Ferriss says he has been pursuing an obsessive quest to hack the human body. He has subjected himself to thousands of hours of personal experimentation, venturing from Olympic training centres to backalley labs to try to answer one question: for all things physical, what are the tiniest changes that produce the biggest results? Some of his promises sound intriguing: how to sleep two hours per day and feel fully rested; how to reverse permanent injuries. Others are disturbing: how to lose those last 5-10lbs with odd combinations of food and safe chemical cocktails.

In the defining experiment in the book, Ferriss gained 34lbs of muscle while losing 3lbs of fat in 28 days, while spending just four hours in the gym and taking no steroids. …

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