Newspaper article The Observer (Gladstone, Australia)

Barina Is Just the Start of Holden Product Offensive in Overdrive

Newspaper article The Observer (Gladstone, Australia)

Barina Is Just the Start of Holden Product Offensive in Overdrive

Article excerpt

THE launch of the all-new Barina Spark marks the beginning of a new product offensive for Holden which will revitalise some the country's most popular carlines between now and mid-2012.

Beginning with the new VE Series II Commodore last month and the all-new Barina Spark unveiled in Sydney this week, Holden will launch a further 10 new models in 20 months.

Holden chairman and managing director Mike Devereux said Holden's local and global vehicle development strategy gave it a solid foundation for growth.

"Over the next year and a half Australian customers will see a roll-out of new Holden product like they've never seen before," he said.

"We will have new, world-class, market-leading Holden vehicles competing in almost every segment in this market."

"With vehicles like Barina Spark we are reaching out to a new generation of young customers. With stand-out exterior and interior design, safety and economy, we think we'll have some of the most compelling and desirable offerings across the board."

Mr Devereux said the new generation of vehicles, like Barina Spark with its edgy, modern styling, showed the real strength of the GM global design strategy.

"Spark is just the beginning with more fresh and original vehicles in the pipeline from our global and local design teams. The Holden design team has been responsible for some of the most exciting new GM cars around the world, including the awesome Chevrolet Camaro and the Cruze hatchback shown in Paris for the first time this month," he said.

Joining Barina Spark in the light-car segment late next year will be its all-new Barina sibling. Based on the global Aveo small car, Barina was styled by Holden Designer Ondrej Koromhaz while on assignment at GM's global small car homeroom in South Korea.

In the next segment up is Cruze.

Already punching above its weight in the small car category, the global Cruze will become a home-grown member of Holden's portfolio in 2011. …

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