Newspaper article The Florida Times Union

ATLANTIC COAST CONFERENCE NOTEBOOK; Big Spending Doesn't Always Mean Success

Newspaper article The Florida Times Union

ATLANTIC COAST CONFERENCE NOTEBOOK; Big Spending Doesn't Always Mean Success

Article excerpt


Lavish weight rooms, fancy uniforms and high-priced coaching staffs haven't necessarily translated into success for Atlantic Coast Conference programs.

According to an Associated Press review of the most recent gender-equity reports filed with the U.S. Department of Education by the 12 ACC schools - requiring schools to report their football-related expenditures - Miami ($20.9 million), Boston College ($19.4 million), Clemson ($18.8 million) and Virginia Tech ($18.2 million) have the deepest pockets in the league.

The reports were for the academic year of 2008-09, the most recent data available. Of those four, only Virginia Tech has won an ACC title and gone to a BCS bowl under the current conference alignment.

Florida State spent $16.3 million on football that year, about the middle of the pack for the ACC. The two schools with the most frugal athletic departments when it comes to football are North Carolina State and Maryland, spending about $11 million each.

Comparing expenses to revenue finds Clemson in the lead. The Tigers made $35.2 million in football revenues in 2008-09, for a net gain of $16.4 million. The next-best returns on investment were by Virginia Tech ($9.5 million) and FSU ($8.6 million).

Duke lost nearly $7 million in football, and Wake Forest was almost $3 million in the red.


The Maryland Terrapins are near the bottom of most ACC offensive statistics and only marginally better on defense. The Terps don't have an individual ranked among the top eight in the ACC in rushing, all-purpose yards, passing or receptions.

Explain, then, how Maryland is in the thick of the ACC's Atlantic Division race? Maryland improved to 6-2 overall and 4-1 in the conference after routing Wake Forest 62-14 last week and is tied with Florida State and N.C. State in the loss column (one each) with four games to play.

Here are some reasons: Maryland leads the ACC and is fifth in the nation in turnover margin (plus-10). The Terps lead the ACC in red-zone defense and are second in the ACC in fewest penalties. …

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