Newspaper article The Northern Star (Lismore, Australia)

Brokers Break in to Mortgage Market; New Home Loan Brand Sets Sights on Financial Sector Revolution with Plans to Become Industry Leaders Nationwide

Newspaper article The Northern Star (Lismore, Australia)

Brokers Break in to Mortgage Market; New Home Loan Brand Sets Sights on Financial Sector Revolution with Plans to Become Industry Leaders Nationwide

Article excerpt

Byline: Michele Sternberg

Australia's first mortgage broker-owned home loan brand has been launched with plans to revolutionise the financial services sector by linking brokers to a postcode.

1300 Home Loan was founded by former loan market executive John Kolenda, who will be managing-director of the new company, which has forecast an $8 million annual war chest to market its brokers nationwide.

a1300 Home Loan has the goal of becoming the industry leading network of mortgage professionals in Australia," Mr Kolenda says.

Brokers nationwide will benefit from the generation of leads directed to them via a postcode through consumers calling a nationally recognised 1300 number, he says.

"The system will enhance a broker's position in their local market and help them build a true presence through a significant ongoing marketing campaign."

Mr Kolenda says the 1300 Home Loan brand was exclusive to brokers on a postcode basis and was supported by the 1300 Home Loan marketing, individual broker promotion, a website and a host of other support material. …

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