Newspaper article The Journal (Newcastle, England)

Talks Launched to Secure Future of Pontin's Brand

Newspaper article The Journal (Newcastle, England)

Talks Launched to Secure Future of Pontin's Brand

Article excerpt

Byline: Peter McCusker

TALKS are expected to continue today in a bid to secure the future of well-known UK holiday brand Pontin's.

At the weekend advisory firm KPMG was appointed administrator to the holiday company, which employs 850 staff in the UK.

No redundancies have been made and all five sites - Brean Sands in Somerset, Camber Sands, Sussex, Pakefield, Suffolk, Prestatyn Sands in Wales and Southport, Merseyside - will continue to cater for customers as normal.

KPMG said it was optimistic of finding a buyer and hoped the Pontin's name would live on. The business was started in 1946 by Fred Pontin and at one point had 30 holiday parks.

A spokeswoman for KPMG said the company had run out of cash because bookings had fallen drastically in the past year. Pontin's slide into administration has come as a surprise as many UK holiday companies have benefited in recent years from more people taking holidays in the UK rather than abroad, because of the weak pound.

The administrators plan to appoint an "experienced leisure operator"to help them run the company until a buyer can be found and have pledged to honour all reservations.

Joint administrator Jane Moriarty said: "Pontin's is an iconic British brand which forms the backdrop to thousands of treasured family holiday memories.

"It has unfortunately struggled in the current economic environment but, with some support from new management, we are optimistic that it will be part of thousands of family memories in the years to come.

"From day one, we will be actively running Pontin's to ensure that our guests' holiday expectations are met."

Pontin's was started when Fred Pontin opened the first Pontin's Holiday Park in Brean Sands in 1946.

It is best known for its "blue coats" who offer entertainment and help to holidaymakers.

It organises entertainment for its guests featuring acts such as Keith Harris and Orville, Bobby Davro and Chico. …

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