Newspaper article The Daily Mercury (Mackay, Australia)

Online Shopping on the Move

Newspaper article The Daily Mercury (Mackay, Australia)

Online Shopping on the Move

Article excerpt

Byline: Lucy Heuston

WITH busy lives people are constantly trying to find shortcuts in life and it seems online shopping is the answer.

Counting down to Christmas and a good exchange rate with the American dollar, Australians are turning to the convenience of the internet to do their shopping.

Sites such as Ebay and Amazon are reaping the rewards of people's busy days and Mackay businesses beginning to see the benefits of going online.

Local business Baby Today is just one of the many Mackay businesses providing local online shopping for their consumers.

Joanna Jreije from the store said since starting the online shopping website a year ago they have had positive feedback about the feature.

"We did it because some people from the surrounding areas found it hard to come in physically to see the products; the site gives them a chance to see what we have before they drive in," Mrs Jreije said.

She said the site allowed people to do research and see what the store had on offer, allowing them to search by brands with some people choosing to buy or coming in to see the product for themselves.

Mrs Jreije has seen an increase in customer traffic and has broadened her consumer market beyond Mackay to include interstate customers.

Kylie Porter from Out of the Blue Marketing and the Mackay Chamber of Commerce said Mackay will soon have an internet shopping boom.

Ms Porter said it was important to remember that Australia lags behind the rest of the world in terms of shopping online, however it was growing fast.

She said iconic retailers like David Jones and Myer have only recently launched limited online stores.

The way of the future, Ms Porter said there were many benefits to shopping online.

"The world is becoming smaller every single day and online shopping is a real example of this 21st century phenomenon. As a society we are time poor and look for ways to make life easier and more convenient, and shopping online for many people provides that solution," she said.

Sitting at the computer scrolling through items could be seen as lazy but Ms Porter believes it could also be a smart practice.

"I don't think you can be accused of being lazy when you shop online because finding the right product amidst the thousands of online retailers is no easy task either," she said. …

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