Newspaper article The Northern Star (Lismore, Australia)

Farmers Stand Behind the Products They Sell; Organic Marketmarks 11 Yearsas Sales Surge

Newspaper article The Northern Star (Lismore, Australia)

Farmers Stand Behind the Products They Sell; Organic Marketmarks 11 Yearsas Sales Surge

Article excerpt

Byline: Matt Meir

IF YOU have ever been curious about whether the organic food you buy is really organic, there is an easy way to make sure.

Just ask the person who farmed it how he grew it.

That's what shoppers at the Rainbow Region Organic Market have been doing. And it turns out they quite like having their farmer behind the counter.

This week, more than 20 market stallholders celebrated 11 years of selling organic foods from the Lismore Showground. Part of the success is the fact the consumers buy directly from producers.

"This is the only way consumers can get information flow. As soon as you put a shopkeeper between a farmer and a consumer you don't get any real information," David Roby, one of the farmers involved since the market began in 1999, said.

After 20 years' farming with chemical fertilisers, Alstonville's Mr Roby made the switch to organic farming and is now a passionate advocate of the method.

"It's the only way you can buy fresh produce. …

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