Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Distinctive Styling Refined; Macho Edges Smoothed out on the Second Generation 300C

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Distinctive Styling Refined; Macho Edges Smoothed out on the Second Generation 300C

Article excerpt

ON the same day Ford signalled the Falcon's rear-wheel drive days were numbered, Chrysler rolled out its second generation 300C rear-driver at the Detroit show and confirmed it would be Australia-bound in early 2012.

The original 300C was a substantial hit for Chrysler in Australia. Its distinctive blocky styling, choice of V6, V8 and diesel engines driving the rear-wheels and affordable pricing made it a genuine alternative to upmarket versions of the locally-built Falcon and Holden Commodore.

Second time round the basic themes are refined. The styling is smoothed out and the new Pentastar petrol V6 engine boosts the powertrain line-up and the car rolls on new underpinnings.

Chrysler presented the V6 models, dubbed (300 in the USA), and 300C 5.7-litre V8 in Detroit. The hot-rod SRT8 won't be released until later, but given local launch timing it should be part of the Aussie line-up from day one.

Turbo-diesel should also be available here, as that will be the main engine option in Europe where the 300C will be rebadged as a Lancia.

Australian pricing? With the local launch so far away that's a question too hard to answer.

Indeed, it was Chrysler CEO Olivier Francois who became the inquisitor when Drive asked him his expectations for generation two in Australia.

aWhat do you think? I am very interested to know,a he asked, before quickly dropping back into the role of cheerleader.

aWe are still working on the numbers but I think it has a market. The old one was very popular I know, and the new one brings so much quality and driving dynamics. It is another story.

aSo it still protects for the great style of the old one, but bringing so much credibility when it comes to quality, silence, even fuel economy with the V6.a

Francois, a Frenchman with a sales and marketing background, came to Chrysler Group when Fiat took over the reins of the bankrupt smallest member of the USA's big three automakers. …

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