Newspaper article The Journal (Newcastle, England)

Sunderland University Scores with Management Training Programmes

Newspaper article The Journal (Newcastle, England)

Sunderland University Scores with Management Training Programmes

Article excerpt

FIRST-rate training, an effective partnership approach, creative, customised solutions and total commitment from highly experienced staff distinguish the University of Sunderland's wide range of leadership and management training programmes.

The outstanding quality and effectiveness of its business and management programmes were confirmed in university league tables which placed Sunderland Business School's business and management courses ahead of all other regional universities. The Guardian league tables 2011 also reported that Sunderland was the fastest rising business school of all UK universities.

MEETING THE CHALLENGE These are challenging times, and management training is pivotal in providing the skills and confidence to take businesses forward, inspiring employees and strengthening expertise. The depth of expertise at the University of Sunderland Business School and its welcoming approach means that employers and employees can find a range of options to pursue and the support they need to make the most of their training.

Dr Sonal Minocha, associate dean of the University of Sunderland's faculty of business and law, says potential students and clients get individual attention before being advised of appropriate training.

She said: "We take the time to find out the most pressing company or employee priorities and key requirements for each business. As a result our courses are bespoke, focused, practical and deal with topical issues which can make a huge difference to business prospects."

The proactive approach of the Business School has resulted in new degrees, new initiatives for employers and new nationally recognised centres for some sectors.

SALES MANAGEMENT EXPERTISE The Business School created a fresh, significant career path for salespeople across the UK in 2010 with a brand new degree, working with BT to improve sales capability for its graduates countrywide.

The Master of Science programme means that BT graduate employees are able to keep career and qualifications running smoothly in parallel.

Viv Kinnaird, dean of the University of Sunderland's Business School, believes that the high level of take-up and enthusiasm for the degree from BT staff could lead to it being offered to other companies with graduate employees in years to come.

She said: "In the past many talented salespeople have left a career in sales to pursue careers in marketing or finance because sales does not have the professional career structure offered by other disciplines. Careers in sales management will undoubtedly benefit from structured academic qualifications such as our MSc in applied sales management. …

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