Newspaper article Fraser Coast Chronicle (Hervey Bay, Australia)

Kia Optima Design Built; Stand out Styling and Optimal Performance Hits Aussie Market

Newspaper article Fraser Coast Chronicle (Hervey Bay, Australia)

Kia Optima Design Built; Stand out Styling and Optimal Performance Hits Aussie Market

Article excerpt

The next generation Kia Optima (formerly the Magentis) made its world premiere at the New York International Auto Show in April 2010 a and has now taken on the Australian market.

It is a completely fresh design from the ground up and consequently Kia's latest generation of its popular mid-size sedan is absolutely transformed, embodying a bold, athletic and yet sophisticated visual energy.

Under the direction of Kia's Chief Design Officer Peter Schreyer, the Kia design teams have now created a third-generation Optima that brings a new level of sophistication and refinement into the Kia product line-up.

Longer, lower and wider than the previous generation model, the new Optima features a significantly longer wheelbase (up by 75 mm) and will offer much more space for people and cargo.

aWith the all-new Optima, Kia's global design team has created a vehicle with distinctive dimensions and proportions that stands apart from everything else in its segment,a Kia Motors Australia President and CEO Mr M.K. Kim explained.

aUsing an all-new platform and an all-new bodyshell, Optima moves our mid-size sedan product up to the next level of Kia's design revolution,a he said.

aIn keeping with our commitment to deliver not only style but substance, the new Optima has also been optimised locally by the Kia Motors Australia product planning team to ensure driver satisfaction.a

While meeting all of the performance, styling and sophistication criteria demanded by the Australian market, the new Optima continues to deliver Kia's cornerstone value with an RRP of $36,990 (excl. statutory charges and dealer delivery).

Kia's product concept behind the creation of new Optima had focused on four key areas.

Stand-out Styling a a unique exterior with a driver-oriented interior; Class-leading Performance a down-sized but more efficient engines with six-speed transmissions; Superior Packaging a new, longer wheelbase platform; Advanced Features a high-tech options to boost Optima's status and Kia's brand identity.

The sedan which resulted from this product concept has been instantly embraced.

Launched on the domestic Korean market in May 2010, new Optima was an instant a[approximately]hit' with monthly sales exceeding 10,000 units in June and July to claim the No1 family sedan position for Kia for the very first time. …

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