Newspaper article Daily News (Warwick, Australia)

Be Aware of Your Brand

Newspaper article Daily News (Warwick, Australia)

Be Aware of Your Brand

Article excerpt

IT IS not often you get to meet someone who has Googled you! But I dida[degrees]and of all places at a school graduation.

Still not 100% clear how it happened, but apparently he was looking for my husband, knew I ran a business and avaguelya what it was about and ... voila!

Actually, I just tried it a Googled my name as he'd have known it and asecretarya, and there I am in living colour!

This man, who I'd never met before, nor he me, then went on to say how he had checked out my site, was impressed with what he'd seen there and the articles I'd written, commenting: aYou're somewhat of a celebrity in your field aren't you?a

This highlighted for me one very important thing a watch your online brand! You have to be extremely careful that everything you put online is in line with your brand because you never know who might be looking at it.

One company we have seen in the press a lot of late who seems to have lost touch with its brand message is Qantas. …

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