Newspaper article Evening Gazette (Middlesbrough, England)

Networking for Success

Newspaper article Evening Gazette (Middlesbrough, England)

Networking for Success

Article excerpt

MARKETING expert David Laud will be shedding light on his social networking experiences at the launch of a film festival in Barnard Castle.

David, pictured, who has explored social networks for both business and personal use, will be at the Witham Cinema Film and Animation Festival, sharing his insight into how social networking can benefit business, how to approach the medium, and how to analyse the impact for your business.

David, a partner of i2i Business Solutions, a marketing and e-commerce consultancy and managing director of R2b Media Ltd, an e-publishing and App development company, said: "I'm a big fan of social media in all its forms; they're great tools to help keep you in touch and connected to a wide circle of friends, colleagues, contacts and acquaintances.

"However, social media is changing and developing daily and by experimenting with platforms such as Twitter, Linkedin, Facebook, YouTube, Vimeo and FourSquare, I've been able to assess the commercial benefits, the things to avoid and good practice. …

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