Newspaper article News Mail Bundaberg Qld.

Shop Locally and Boost City; Bundy Bob Ready to Do His Bithelping Business Bounce Back

Newspaper article News Mail Bundaberg Qld.

Shop Locally and Boost City; Bundy Bob Ready to Do His Bithelping Business Bounce Back

Article excerpt

Byline: Mike Derry

THE Christmas floods hit Bundaberg businesses hard, with several closing and many others teetering on the edge.

In an effort to stimulate local retail activity the NewsMail has launched a newspaper advertising campaign to encourage residents to get out and spend.

C[pounds sterling]Retail has been affected across Australia by recent events, but the vast majority of consumers still have a dollar in their pockets and businesses need to advertise to get their share,C[yen] NewsMail media advertising manager Bruce Partridge said.

C[pounds sterling]If we all sit on our hands and moan, you can be assured nothing will happen for your business.C[yen]

The new local character C[pounds sterling]Bundy BobC[yen] will feature heavily throughout the campaign, which will have extensive press, online and local radio promotion.

Bundy Bob, with the Bundy Spirit campaign, was launched by the NewsMail in January this year to help the community celebrate good news and business success. …

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