Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Be Prepared for the Rally

Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Be Prepared for the Rally

Article excerpt

IN case you have missed it there's a rather large event coming to Coffs Harbour this year and it's only six months away.

The FIA World Rally Championship is massive and it will be on the Coffs Coast from September 8 to 11.

There is an expectation that 8000 international visitors will descend on Coffs Harbour and altogether we could be seeing around 20,000 people turning up on our doorstep.

This will be the largest event ever staged in Coffs Harbour and we will be in the spotlight.

The general manager of Rally Australia, Michael Masi, predicts the event will have a global audience of 53 million viewers from 186 different countries.

The expected local economic injection is said to be $17 million. Also, the longer-term benefits for tourism and the local economy on the Coffs Coast are very exciting indeed.

There has been much about it across the media since it was announced last October, however, all businesses need to start seriously preparing for the opportunity this international event represents. …

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