Newspaper article Daily Examiner (Grafton, Australia)

Develop a Taste for the Social Network or Starve

Newspaper article Daily Examiner (Grafton, Australia)

Develop a Taste for the Social Network or Starve

Article excerpt

AS IF sniffing a nice hot pie fresh from the oven, Shelley Keightley could smell the social media revolution happening around her.

She just hadn't tasted it yet.

It was a new flavour, she was unsure if she'd like it and she was afraid of taking that first bite.

Turns out it was the bullet she needed to bite, not one of the thousands of Simply Pies her business pumps out every day.

aTo generate tangible business in terms of sales as a result from a social media strategy takes time, but it helps you generate word of mouth about your business more quickly,a said marketing advisor Mel Kettle, who presented at a workshop on social media for food businesses last week.

aIt gives more people the potential to hear about your products and services.

aGet into it and have a go. It can open up a world of opportunity.a

Ms Kettle advised the first step was to simply set up a Facebook page and a Twitter account. While she advocated a ashare as much as you feel comfortablea approach with posts and tweets, it might be wise to set up dual profiles: one personal and one for your business.

aThen, tell everyone about it,a she said.

aPut it in your email signature, on your business card, run a competition, start following other people, post regularly and be interesting a don't just flog your product.

aShare your knowledge and build credibility.

aSet up a social media strategy with objectives so you know your target market, your message and you don't just talk at people.

aListen more, answer, ask questions and engage in conversations with people as you would if you were at an actual networking event.

aThe most successful businesses that use social media are the ones having conversations with people, not just about what their business can provide or do for them, but about all facets of life ... restaurants, what's happening in your office, the challenges your industry is facing, what you're having for dinner, if you are struggling to get your kids to do their homework. …

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