Newspaper article Tweed Daily News (Tweed Heads, Australia)

Nissan Bringing Luxury to Market

Newspaper article Tweed Daily News (Tweed Heads, Australia)

Nissan Bringing Luxury to Market

Article excerpt

BMW, Audi, Mercedes-Benz and Lexus will soon have a new challenger in Australia from Nissan.

The Japanese car maker has confirmed it plans to sell a range of sedans, coupes and SUVs under its US-focused luxury brand Infiniti from about September 2012.

As part of a global expansion that now reaches more than 40 countries beyond its 21-year-old US market, Infiniti awill not be a niche playera in Australia and take on established luxury brands in terms of price and specification.

Three models will be initially sold in three stand-alone, franchise-owned dealerships in Melbourne, Sydney and Brisbane.

The fastest-growing luxury marque, which outsold Audi in the US last year, said it differs from its competitors a including Toyota's own luxury brand Lexus a by offering aaggressive, modern and edgy vehicle designa, ainexcusably sporty driving dynamicsa and a a[approximately]boutique, hotel-type customer experiencea akin to the attentive Japanese hospitality philosophy. …

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