Newspaper article Daily Examiner (Grafton, Australia)

Mixing It with the Best

Newspaper article Daily Examiner (Grafton, Australia)

Mixing It with the Best

Article excerpt

Byline: Lesley Apps

IT'S funny how something as supposedly mundane as an electrical appliance can bring back happy memories. Our family Sunbeam Mixmaster does that, mainly because it meant cake mix and, better still, frosting, particularly the chocolate variety. There was almost no need to wash up those beaters after us kids had finished with them.

Little did I know while I stood at the kitchen cupboard looking up at the spinning bowl in anticipation of a fabulously sweet, messy treat, that it was going to be one of those kitchen classics, alongside such other greats as the Dualit toaster, Bamix stick blender and Atomic coffee maker.

With some subtle suggestions, I inherited my family's 1960s model (although not operational at the time which helped my case) complete with the frequently-licked accessories. After a small electrical upgrade ie new cord, it still runs a treat today, although not as often as I'd like.

But the original Mixmaster dates back well before our mid-century model.

From the moment it was awarded a patent in 1929, the Sunbeam Mixmaster sensation swept America to confirm itself as a cornerstone in millions of households, a model of 1930s domestic appliance design and the flagship appliance of the Sunbeam Corporation.

In 2003, as a further measure of its enduring appeal, the Mixmaster defied its 70-plus years by being relaunched to a modern generation of homemakers increasingly looking towards the comforting brand values of this time-proven design.

The mechanical arm-over-bowl format created a blueprint to which today's electrical mixers still remain loyal (take that KitchenAid).

The amply proportioned bowl takes its place on a flat one-piece base unit. This foundation tapers inwards before sweeping up and around the back of the bowl, to attach to a motorised tilting arm that clicks into place, perpendicular to the bowl below. …

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