Newspaper article The Queensland Times (Ipswich, Australia)

Ad Guru Shares Power; Post-Flood Real Estate Market Bottoms and Can Only Improve from Here

Newspaper article The Queensland Times (Ipswich, Australia)

Ad Guru Shares Power; Post-Flood Real Estate Market Bottoms and Can Only Improve from Here

Article excerpt

Byline: KATE LEMMON kate.lemmon@qt.com.au

INDUSTRY leaders have been provided with an insightful and informative discussion on how to improve real estate selling power in Ipswich.

Leading authority on internet and press advertising Ian Grace delivered an address to more than 80 people at a breakfast hosted by The Queensland Times at the Civic Centre on Wednesday.

It explored key reasons for why sellers were struggling to sell in the current market and how to improve their approach to marketing.

Mr Grace said different campaigns should be used for different markets, and that ad writing should be fun and emotive.

C[pounds sterling]Your photo should match the headline and work together,C[yen] he said.

C[pounds sterling]You are not writing an ad, you are putting together a media mix advertising campaign.C[yen]

First National Action Realty Ipswich principal Garth Llewellyn said the post-flood real estate market in Ipswich had already bottomed and could only improve. …

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