Newspaper article The Journal (Newcastle, England)

Fashion Boost for Online Marketeers

Newspaper article The Journal (Newcastle, England)

Fashion Boost for Online Marketeers

Article excerpt

ONLINE marketing support firm Fifteen Digital is seeing particular interest from clothing companies as it builds its client base in the region.

The Stoke-on-Trent company brought Middlesbrough-bred director John Borthwick back to the North East last year when it set up a Darlington office.

It has since used this outpost to develop a client list including financial services firms, storage companies and retailers. The Darlington office deals with the online marketing side of Fifteen Digital's operations, which also include IT and web development.

Borthwick revealed the biggest surge of interest had come from the clothing sector, which has seen people increasingly move online from the high street in recent times.

Borthwick said: "We've got about four or five clothing retailers on our books at the minute.

"It's a big growth area for us because the amount of money people are spending online on clothes is increasing massively.

"People used to be worried about what happens if something doesn't fit, but that doesn't seem to be as much of a concern any more. …

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