Newspaper article The Daily Mercury (Mackay, Australia)

Peugeot 508 Breaks Ground

Newspaper article The Daily Mercury (Mackay, Australia)

Peugeot 508 Breaks Ground

Article excerpt

BUOYED by the excitement surrounding the immediate success of the 508 in Europe, Peugeot Automobiles Australia has confirmed the model line-up and the launch date for the striking new 508 range.

Ken Thomas, general manager-director of Peugeot Australia, said: C[pounds sterling]Peugeot Australia is delighted to announce the public launch of the 508 coinciding with the opening of the Australian International Motor Show in Melbourne on Friday, July 1, 2011, with the on-sale date a fortnight later on Friday, July 15.C[yen]

The European sales launch of the 508 earlier this year Co the sedan body style on February 3 and the touring wagon version on March 10 Co has seen the 508 enjoying significant success with 5000 cars registered in the first quarter of 2011.

More than 4000 orders were taken in March and more than 8000 since the beginning of April. A total of 80% of sales were of the high-performance, top-of-the-line GT.

The upward momentum of the 508 offering in Europe confirmed what was already expected.

National marketing manager Richard Grant believes this is a great start.

C[pounds sterling]This bodes well for the car's consumer acceptance here in Australia, as it has passed the test very quickly in one of the toughest markets in the world,C[yen] he said.

Furthermore, the Peugeot 508 picked up the 2010 Auto Trophy in Germany, where readers of the respected Auto Zeitung magazine gave the 508 first prize in its category ahead of 18 of its rivals.

Jean-Marc Gales, a member of the PSA Peugeot Citroen managing board and executive vice-president of brands accepted the prize at the Auto Trophy awards evening in Dusseldorf in November, and declared: C[pounds sterling]The Peugeot 508 marks the return of Peugeot in the large touring car segment.

C[pounds sterling]Its style and appeal combined with its sheer quality and new generation technologies, illustrate Peugeot's ambitions in this category of the market.

The vote by readers of Auto Zeitung, several months before its launch, gives us considerable grounds for optimism as to its future commercial success. …

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