Newspaper article The Florida Times Union

Bubba Burger Grill Is Now Serving

Newspaper article The Florida Times Union

Bubba Burger Grill Is Now Serving

Article excerpt

Byline: Gary T. Mills

The first restaurant of what could become a national burger chain is now open in Jacksonville.

Bubba Burger Grill, featuring the same burgers sold in grocery store freezers nationwide, is the first of four planned Jacksonville-area restaurants. It's at 13500 Beach Blvd., in the former Times Grill spot.

Billy Morris, the president and CEO of Jacksonville-based Hickory Foods, the parent company of Bubba Burger and the new Bubba Burger Grill, said Monday that he plans to have all four of the restaurants open by Labor Day.

But that's just the beginning.

With the first restaurant open, and three others under construction, Morris already is looking to add up to two additional Bubba Burger Grills in the Jacksonville market, he said.

And talks already are under way with potential franchisees to take his restaurant concept across the country, he said.

Bubba Burger, the nation's No. 1 brand of frozen burgers according to The Nielsen Co., "is sold from Maine to Southern California," Morris said, making the Bubba brand a household name to millions of Americans.

"With the strength of our brand, there's a lot of potential [for the restaurants]," he said.

Like other fast casual restaurants Panera and Jacksonville-based The Loop Pizza Grill, Bubba Burger Grill's customers place their orders at the counter and seat themselves. Servers will deliver the food to the table.

The average meal is $9 to $10, Morris said. "And we wanted a family of four, with two children, to be able to eat for $30 to $40."

Diners build their own meal using the restaurant's four-step menu.

Step 1: Select a Bubba burger: The Original, Sweet Onion, Jalapeno, Reduced Fat, Turkey, Bubba Bites (sliders) or Mini Dawgs ($5); or choose premium burgers Certified Angus, All Natural or the half-pound Big Texas ($6)

Step 2: Select bun and toppings: cheese (50 cents); bacon, slaw, chili or fried egg ($1 each); and a variety of sauces.

Step 3: Add a side: Chili Cheese Fries, Parmesan Truffle Fries, Loaded Baked Potato, Bubba's Firesticks ($4 each); Fresh Cut Fries, Fried Green Beans, Bubba Chips, Bubba Bacon, Sweet Potato Fries and more ($2. …

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