Newspaper article The Evening Standard (London, England)

Fantasy Football Pioneer Is Working on Formula to Attract Women Players

Newspaper article The Evening Standard (London, England)

Fantasy Football Pioneer Is Working on Formula to Attract Women Players

Article excerpt

Byline: Laura Roberts

THE man who invented fantasy football leagues in Britain in the early Nineties is still trying to come up with a formula that appeals to women.

Andrew Wainstein used savings of about [pounds sterling]1,000 to set up the Fantasy League company from his bedroom in Highgate 20 years ago after seeing the success of similar games in America. Participants select their own "dream teams" which score points according to how well the footballers perform in real life.

The format has since been adapted for sports such as cricket and rugby and has 1.5 million users worldwide. But Mr Wainstein, 45, has failed to attract more female players despite expanding into games involving property, finance, music and celebrities.

He said: "Finding a format that appeals to women is something that I have started to think more about.

"Men are a bit more competitive than women... they are more childish. Women react in more natural ways than numbers and league tables. …

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