Newspaper article Sunshine Coast Sunday (Maroochydore, Australia)

Building Emotions; Crowd Control. Events Group Gives Extended Meaning to This Sometimes Maligned Term

Newspaper article Sunshine Coast Sunday (Maroochydore, Australia)

Building Emotions; Crowd Control. Events Group Gives Extended Meaning to This Sometimes Maligned Term

Article excerpt

Byline: Peter gardiner

WHEN the Queensland Reds lifted the Super 15 trophy against the Crusaders at Suncorp Stadium recently, it was a former Noosa District High student who helped whip the crowd of 52,113 into a frenzy.

And when a capacity crowd like that lifts a side, just about nothing can stop them, not even a Christchurch side bristling with All Blacks.

Glenn Watson and his BMA Event Group, who have been handling the Reds on-ground entertainment production since their struggle-street days of 2007, does not lay claim to giving the Reds their winning edge.

But what he knows is that this season his Noosa team of specialist production staff, plus the on-ground talent of MCs, sideline experts, cheer leaders, mascots and their big screen IT magic, delivered the goods.

And what Glenn and BMA are experts at by now is creating enough atmosphere to keep the crowds coming back for more.

He calls it the on-ground arazzamatazza to get the home side flags waving madly, the crowd roaring and just maybe, the spirits of elite athletes lifting a little bit extra.

The BMA sports production success has seen them team up with the AFL new kids on the block, the Gold Coast Suns, at the hi-tech production heaven that is Metricon Stadium, as well as the Gold Coast United A League football side owned by billionaire Clive Palmer.

As well, come Noosa Triathlon time, they are sub-contracted out to the masters of multi-sports presentations, fellow Noosa-based USM Events, which has been moulded by Garth Prowd into one of the slickest outfits on the planet for really getting a crowd into local events.

Glenn thinks back to his days as a sideline broadcaster at the Brisbane Bullets basketball games, when he worked for Channel 10, for all the inspiration he needs to get a crowd pumped.

aThat was when Leroy Loggins and Carl Bruton were playing and I was on the sideline (with his camera catching the action),a Glenn said.

aThat to me was the turning point for providing the best ground entertainment. …

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