Newspaper article The Evening Standard (London, England)

WIBBLY WOBBLY WORLD; Jelly Is Breaking out of the Mould and Invading Fashion, Art and Cosmetics. Victoria Stewart Is All A-Quiver

Newspaper article The Evening Standard (London, England)

WIBBLY WOBBLY WORLD; Jelly Is Breaking out of the Mould and Invading Fashion, Art and Cosmetics. Victoria Stewart Is All A-Quiver

Article excerpt

Byline: Victoria Stewart

THERE'S no denying the awkwardness of its midway status as neither solid nor liquid, but everywhere you look in London, be it fashion, food or beauty, some form of jellification is occurring.

Take fashion designer Christopher Kane, who has incorporated gel into his latest collection to remind us of those iconic liquid pencil cases of our childhoods. There is the aqua gel-filled clutch purse, the gelcollared cotton shirt and woolcrepe dress, which Kane says is "a medley of childhood memories. I had a thirst for something new and wanted to excite the customer by working with unconventional materials... when you work with such a challenging component, it really does dictate what can be done."

But while other fashion designers have yet to join the gel trend, the beauty industry has an anthology of new gel-based serums, eyeliners, blushers and lipshines. The benefit is that its properties hold the colours in place more easily than straightforward solid powders or creams, and the liquid properties make them glide on more efficiently.

There is Stila's new gel cheek colour, which smoothes straight over the skin, Olay's Regenerist Night Renewal Elixir with a deep-orange jelly consistency, while Bobbi Brown recently brought out jelly-like coloured High Shine lip glosses. Topshop's latest make-up collection, Smoke and Mirrors, includes a gel-based cream called Glow for highlighting cheeks and eyes that sticks to the skin for longer than a regular eyeshadow.

In a similar vein, Urban Retreat at Harrods has launched a gel pedicure where clients' toes are placed under a UV lamp, leaving the gel nail colour to harden. Unlike a regular nail varnish, which takes up to an hour to set, this lasts for weeks and stays chip-free.

Naturally, food is part of London's jellification process, too. Last year, Chancellor George Osborne was said to enjoy orange jelly as a daytime snack, and when David Cameron was late putting the finishing touches to his son Elwen's fifth birthday party earlier Continued on Page 34

Continued from Page 33 this year, it was thanks to jelly art installation experts Bompas & Parr that a tower of wobbling, multicoloured jellies arrived to complete the picture. …

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