Newspaper article The Journal (Newcastle, England)

We Have a Job to Do and an Image to Shake; Opinion

Newspaper article The Journal (Newcastle, England)

We Have a Job to Do and an Image to Shake; Opinion

Article excerpt

Byline: Sharon Mavin

NEXT week Newcastle Business School, Northumbria University, will again host the second North East Women Leaders conference for 200 15-18 year old students, aimed at raising the aspirations of young women from our region's schools.

Why was this event so important to our region and why is the Newcastle Business School committed to inspiring women leaders of the future? Women in the North East region represent a large slice of our talent pool. Young women are performing exceptionally well in schools, represent over 50% of graduates nationally and employers are employing men and women graduates in almost equal numbers.

In business terms, women are making 80% of consumer spending decisions, are experiencing financial independence and increasing in numbers as entrepreneurs. Since the year 2000, women are reported to have filled 6-8million jobs created in the European Union and as Andrea Jung, CEO of Avon Products and ranked number two in The Financial Times 'Top 50 Women in the World of Business' argues, the next new market for business and industry is not a country... it is women.

Closer to home, developing leaders of the future and inspiring them to achieve their potential is at the core of what the Newcastle Business School is about. In addition to developing 6,000 students, through our Corporate and Executive Development Centre we facilitate leader development in partnership with key North East organisations from diverse sectors.

Our experts also deliver a number of leader(ship) research projects, including authentic leader development, the impact of executive coaching and representations of women leaders in the UK and North East media.

A current research project in the school has reviewed labour force survey statistical data between 2008-2010 (NOMIS) which identifies how many women and men occupy managers and senior official or professional roles in all UK regions. The good news is compared to other regions, we found that the North East fares well - consistently placed in the top regions employing women in middle-senior positions. …

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