Newspaper article The Journal (Newcastle, England)

A Drink to Burn off Those Calories

Newspaper article The Journal (Newcastle, England)

A Drink to Burn off Those Calories

Article excerpt

DISTRIBUTORS from as far afield as the Gulf and America are sending emails to Gateshead to find out if they can get their hands on a calorie-burning soft drink.

SUMO is the brainchild of North East businessman Richard Baister, who tapped into the expertise of nutritional scientists around Europe to develop a drink that raises the metabolic rate and could help the body burn calories quicker.

The soft drink has been available in Ireland since August as a result of a 10-year deal with a Dublin company, and plans are afoot to seal more deals in places such as mainland Europe and beyond in the latter part of the year. Having received initial Proof of Concept funding from Northstar Ventures for the three-year development process in 2008, it has now picked up further cash from the venture capital company to push it to the next stage. Baister said: "It takes the diet soft IDEAS MAN Entrepreneur Richard Baister drink to the next level, which is a net negative-calorie soft drink. …

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