Newspaper article Daily Examiner (Grafton, Australia)

Stylists, Listen Up

Newspaper article Daily Examiner (Grafton, Australia)

Stylists, Listen Up

Article excerpt


I ONCE heard a story told by an American Indian chief about what he thought the difference was between his culture and ours. In a nutshell he said we didn't understand the art of listening.

He said his culture listened to others purely to hear their story and to learn from it. He then said our culture listened to others while thinking of what they could say next to join in the conversation.

Harsh or true?

Do we always hear what others are saying? Or are we so busy C[pounds sterling]making conversationC[yen] that we are not really listening at all?

Okay, I'll admit it, although I love a good chat I am often guilty of racing ahead in my mind to think of what I will say next Co aren't most of us on occasion? But I know that listening is a skill I aim to work harder at from this point on.

Here's one reason why: making people happy is the business we are in.

As hairdressers we have the ability to change a person's day, to change how others see them and, most importantly, to change how they see themselves.

Each person that walks through the doors of a salon needs something from those stylists, whether it is just to maintain their current style and get them back on track, to help them make a complete change or sometimes just a little pampering is in order after a long week.

But whatever it is, those clients are relying on their stylists to make them feel better.

Think about it. The last time you booked an appointment with your stylist, what mood were you in?

Where you unhappy with how your hair was sitting? Did you need those pesky greys whisked away? Did your colour make you feel a little flat? Or did you just need a little TLC and some C[pounds sterling]youC[yen] time?

Whatever the reason you made that appointment, I'll bet you were really looking forward to it.

So how was it? If your answer is anything less than C[pounds sterling]terrificC[yen] I'm guessing you came out a little disappointed and we may need to look at why.

There are many reasons you may not have enjoyed your experience in the salon, but over the years the main reason clients tell me they left their last salon is that they felt nobody listened to them, therefore they didn't even come close to getting what they wanted. …

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