Newspaper article Daily Examiner (Grafton, Australia)

Slip, Slop, Slap and Live

Newspaper article Daily Examiner (Grafton, Australia)

Slip, Slop, Slap and Live

Article excerpt

Byline: commentDAVID BANCROFT david.bancroft@dailyexaminer.com.au

IT IS now more than 30 years since the Cancer Council launched what was to become one of the most recognisable advertising jingles of the 20th century, the Slip, Slop, Slap campaign.

It was highly effective and, for perhaps the first time, got Australians thinking about their sun exposure and the risk that it posed.

But there are still far too many people who haven't absorbed that message.

The brief facts below, from the Cancer Council's website, illustrate how much room for improvement is left.

It says skin cancers account for 80% of all newly diagnosed cancers; that two in three Australians will be diagnosed with skin cancer by the time they are 70; GPs in Australia have more than a million patient consultations a year for skin cancer; and around 434,000 people are treated for one or more non-melanoma skin

cancers.

In 2007, 448 people died of the disease and more than 10,300 people are treated annually for melanoma. …

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