Newspaper article The Northern Star (Lismore, Australia)

No Glass Ceiling Here; a[euro][approximately]Corporate Hippies' Turn Art into Business through Marketing

Newspaper article The Northern Star (Lismore, Australia)

No Glass Ceiling Here; a[euro][approximately]Corporate Hippies' Turn Art into Business through Marketing

Article excerpt

THESE days, their friends call Samaya and Asaf Zakay acorporate hippiesa, because their cottage industry a Zakay Glass Creations a has grown into a serious business enterprise.

And Ms Zakay admits that they aare always pushing ourselves to a new level. Asaf is always having new ideasa.

But the couple behind Zakay Glass Creations have a relaxed, smiling demeanour that hardly fits the buttoned-down corporate stereotype.

Their drive to expand seems more aesthetic a and spiritual a than commercial. But they are certainly succeeding in that arena too.

Their large Byron Bay gallery contains items worth up to $20,000; they export to countries as diverse as Bosnia, the Maldives and Japan and have plans to set up an outlet in New York.

Clearly Ms Zakay possesses some formidable marketing skills.

aHe makes them, I sell them,a she says of the spectacular geometric glass sculptures, jewellery and lights conceived and created in their workshop in Byron's Arts and Industry Park,

The business began modestly, in their home, when the couple came to Australia after living overseas. …

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