Newspaper article Tweed Daily News (Tweed Heads, Australia)

Frothing over Beer Billboard; NO CHEER: Community Incensed over Drinking Sign

Newspaper article Tweed Daily News (Tweed Heads, Australia)

Frothing over Beer Billboard; NO CHEER: Community Incensed over Drinking Sign

Article excerpt

Byline: Mairi Manley mairi.manley@mydailynews.com.au

A BILLBOARD on the Pacific Hwy at Sexton Hill depicting young people drinking beer and the massive headline aDestiny is calling, but beer is on the other line ... hello beera has caused an uproar among members of the community.

They say the billboard advertising Carlton Dry beer encourages underage drinking, drink-driving and the idea that young people should not strive to fulfil their aspirations but instead take to drinking.

aIt's outrageous and totally counteracts the police billboards attempting to tackle the problem of drink driving,a Cudgen resident Ashley Byrnes said.

Kingscliff resident Robert Irwin said he was aappalleda by the sign.

aI teach kids boxing and work hard to get the kids off the streets and away from alcohol so they have a positive view on their destiny,a he said.

On Carlton United Brewery's website, the company's general manager of marketing Andy Meldrum defends the campaign, stating it astays true to the great Carlton Dry tradition of doing whatever, whenever and having an awesome time with your mates by saying hello to beer and goodbye to the mundane. …

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