Newspaper article The Evening Standard (London, England)

Curb on Olympics Bunting Displays to Keep Sponsors Happy

Newspaper article The Evening Standard (London, England)

Curb on Olympics Bunting Displays to Keep Sponsors Happy

Article excerpt

Byline: Tom Harper and Matthew Beard

Evening Standard OLYMPICS COUNTDOWN 199 days to go STRICT rules are being imposed on how to display official London 2012 flags, banners and bunting during the torch relay to protect the main sponsors.

Under the guidelines, official paraphernalia can be displayed at a morris dancing festival but not beside banners made by a local sewing group. Offenders could be fined a maximum of [pounds sterling]20,000 under the Olympic Games Act.

The London Organising Committee of the Olympic Games is keen to promote companies such as British Airways, BMW and Lloyds TSB who have paid a total of [pounds sterling]700 million to link their brands to the Olympic movement.

More than 1,000 towns, villages and London boroughs who welcome the Olympic torch in July have to ensure each event will benefit Games sponsors and not competitors. A 30-page Olympic "brand protection guidelines", issued secretly to town halls and passed to the Standard, have rules on "how to fly flags, banners or bunting" with individual sections for lamp posts, walls, flag poles, railings, parks, town squares, buildings, statues, memorials, fences, roads and roundabouts. …

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