Newspaper article The Journal (Newcastle, England)

No Need to Be There to Enjoy the Full Orchestra; A Pioneering New Scheme Will Make Orchestral Concerts More Widely Available in the North East, as DAVID WHETSTONE Reports

Newspaper article The Journal (Newcastle, England)

No Need to Be There to Enjoy the Full Orchestra; A Pioneering New Scheme Will Make Orchestral Concerts More Widely Available in the North East, as DAVID WHETSTONE Reports

Article excerpt

Byline: DAVIDWHETSTONE

ASUCCESSFUL bid to an innovation fund means more people around the region will be able to enjoy concerts by orchestras including the Northern Sinfonia - although the players will not be there in person.

The Sage Gateshead was among nearly 500 applicants to a pounds 500,000 fund set up by independent UK innovation body Nesta, Arts Council England and the Arts and Humanities Research Council.

It was one of only eight successful applicants with its plan to use digital technology to stream concerts to venues around the North East.

Three orchestras are involved, the other two being the Manchester Camerata and the London-based Aurora Orchestra, a chamber ensemble set up in 2005.

Concerts by all three will be streamed to Alnwick Playhouse, The Maltings in Berwick and the Gala Theatre in Durham.

It means classical music lovers who find it difficult to get to orchestral concerts will be able to hear the concert and watch it on a big screen for a pounds 5 ticket.

The concerts will also be available to view online for a limited period.

The Sage has joined with technology partners Aframe and Videojuicer to make the project work. As well as serving concert-goers, it will provide audience data that potentially could be shared with other arts organisations.

Anthony Sargent, general director of The Sage Gateshead, said: "We're tremendously excited about the opportunity to bring the music of Northern Sinfonia to potentially new audiences across the North of England. Innovation is what the Sage does best, from its landmark building to its ground-breaking learning and participation scheme, and this digital project marks an exciting new chapter in the work of Northern Sinfonia."

Aframe chief executive David Peto also welcomed the success of the application, saying: "It's brilliant to see such an innovative project idea being recognised and granted funding.

"Pulling together the technical expertise of firms already entrenched in the video market and combining it with spectacular cultural content is a great way to add value to the arts community. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.