Newspaper article Evening Gazette (Middlesbrough, England)

Michael Fancies His Fudge for Tasty Future; Michael Goodchild Is on the Road to a Sweet Future. as One of Three Winners in the Gazette-Backed Local Business Accelerators Competition, Marie Turbill Caught Up with the Man Behind Teesside's Fudge Fancies

Newspaper article Evening Gazette (Middlesbrough, England)

Michael Fancies His Fudge for Tasty Future; Michael Goodchild Is on the Road to a Sweet Future. as One of Three Winners in the Gazette-Backed Local Business Accelerators Competition, Marie Turbill Caught Up with the Man Behind Teesside's Fudge Fancies

Article excerpt

WHEN Eston dad Michael Goodchild made his first batch of fudge for friends and family he never dreamt it would lead to a new career.

But after a taste of his homemade treats (just like gran used to make) everyone was telling him to give it a whirl.

A plasterer born and bred it seems an unlikely shift, but with the trade quiet and bills to pay, the family man decided to swap his trowel for the spoon.

Just two years on and his gourmet fudge is on the shelf, available to buy at farmers markets, some independent delis and direct from his website. He's still working from his now extended kitchen at the family home in Eston, but his tasty treats travel far and wide.

"It is hard work but when you love what you are doing you don't mind putting the effort in," he said.

This Christmas was his busiest period so far. With orders up 80% on last year, the 44-year-old found himself working all hours, grabbing the occasional power nap on the kitchen floor.

But his dedication is unwavering and his blossoming business is attracting all the right attention. Fudge Fancies was given a kick start with funding and support from Business Link.

And now a top panel of judges has chosen the plasterer turned confectionery chef as one of three winners in the Gazette's leg of the Local Business Accelerator (LBA) competition.

The national initiative, backed by Dragons' Den judge Deborah Meaden, is being spearheaded by the Newspaper Society.

Nearly 500 local press publications, including the Evening Gazette, have joined forces to promote the strength and value of local newspapers to local businesses and communities by seeking out the UK's dynamic new enterprises.

Regional winners get professional advice from local business mentors plus a substantial allocation of free advertising space in their local publication.

One overall winner will go on to get individual mentoring sessions from the LBA national ambassador Desupport borah Meaden, who will become a consultant and mentor to the business for one year. …

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