Newspaper article The Daily Mercury (Mackay, Australia)

Mercedes-Benz Can Deliver with New Van; Street-Wise Citan Fits into Small Vans Niche

Newspaper article The Daily Mercury (Mackay, Australia)

Mercedes-Benz Can Deliver with New Van; Street-Wise Citan Fits into Small Vans Niche

Article excerpt

THE new Mercedes-Benz urban delivery van is called Citan.

The name was revealed yesterday during a symposium on brand competence and city logistics, which was held at the Mercedes-Benz Design Center in Sindelfingen.

The name Citan combines the words acitya and atitana, thus making it clear the vehicle is a first-rate specialist for city logistics a one that was specifically developed to meet the tough challenges faced in day-to-day operations.

With the introduction of the new urban delivery vehicle, Mercedes-Benz is adding another production series to its family of vans. The Citan is supplementing the Vario (6 to 8.2 tonnes), Sprinter (3 to 5 tonnes), and Vito (2.77 to 3.2 tonnes) to broaden the range of products in the lower weight classes of the van market, where it will significantly boost sales.

Whereas the small vans segment was still a niche market in the mid-1990s, it has now grown to around 700,000 units in Europe.

Mercedes-Benz Vans plans to gain a market share of four to five percent in this segment. Volker Mornhinweg, Head of Mercedes-Benz Vans, is convinced that the Citan will be a big success.

aWe will take advantage of the trend toward city vans, which our brand will be able to exploit thanks to its attractively priced vehicles and the high quality of our products and services,a he said. aOur typical Mercedes-Benz reliability, 24/7 service, and, last but not least, our great brand image are key selling points as far as our commercial customers are concerned.a

Due to its large number of variants, the new urban delivery van with the star is suited for a broad range of commercial applications. Not only will the Citan be offered as a panel van, a crew bus, and a mixed-use vehicle; it will also be available in a variety of lengths and weights.

The vehicle will be unveiled to the general public for the first time at the IAA Commercial Vehicle Show in Hanover in September. …

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