Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Will We Ever Be Able to Say a[euro][approximately]Ahh'

Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Will We Ever Be Able to Say a[euro][approximately]Ahh'

Article excerpt

It seems I can't turn on the television at the moment and not be bombarded by ads for the amazing, the astounding, the five-for-the-price-of-one Ahh Bra.

It separates, it lifts, it encases, it enhances and it's a miracle of modern technology. Apparently I can now throw out every other piece of lace-covered scaffolding in my underwear drawer because this little baby is gonna have me completely covered and pointing in the right direction a literally.

The thing that is most amazing about these advertisements is that in a civilized world, where we have found cures for hideous diseases, climbed every mountain, crossed every sea, explored space, uncovered some of Mother Nature's deepest dark secrets, manufactured planes, trains and automobiles, Velcro, superglue and zippers, here we still are, on the never ending search for the Holy Grail of fashion a comfortable underwear.

When the first few cavemen and women stepped out of their caves you can't tell me they didn't get more than the occasional bit of chafe or discomfort as the animal skins they wore rubbed raw in all the wrong places. I bet bras made out of itchy, tacky T-rex hide didn't have the girls back then jumping up and down for joy.

Talk about a mix-up of priorities. If someone back in those days had spent a little more time at home in the cave and on the sewing machine designing decent bras and undies rather than running around trying to be involved in the excitement of the industrial revolution, the invention of penicillin and the baking of the first Krispy Kreme doughnut we would not still be enduring things like Ahh Bra adverts or the indignities of ill-fitting underwear.

Because it's not just bra design that still leaves a lot to be desired, their southern cousins the undies are also under evolved when it comes to comfort and performance. …

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