Newspaper article The Northern Star (Lismore, Australia)

Supermarket Shopping for Dummies

Newspaper article The Northern Star (Lismore, Australia)

Supermarket Shopping for Dummies

Article excerpt

Byline: OVER THE FENCE STEVE MACKNEY

DESPITE my concerted efforts to avoid being caught in the web of deception that affects Mr and Mrs Joe Public, I fear that I too am left vulnerable and exposed.

I would like to be trusting, I really would, but my innate cyni- cal assessment of society at large causes me to question and scrutinise much of what is shoved down our throats.

Yes of course I can hear you saying that I must have slept poorly last night or had an argument with the missus, because I sound grumpy and downright petulant today. Actually I feel fine and in fact relish the opportunity to debate my contention that awe are alla being taken for a ride by big business, creative marketing and media manoeuvring.

I know that there is no chance of ever changing this situation and the reality is that we are becoming puppets who are controlled by this orchestration of misrepresentation. If you think that I have become paranoid and overly sensitive due to some unfortunate experience, I humbly suggest that you consider how immune you are to this very issue? …

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