Newspaper article Evening Gazette (Middlesbrough, England)

THIS RIPPING YARN HAS GONE GLOBAL! Millions Gripped by Pier Puzzler

Newspaper article Evening Gazette (Middlesbrough, England)

THIS RIPPING YARN HAS GONE GLOBAL! Millions Gripped by Pier Puzzler

Article excerpt

Byline: MIKE MORGAN

TOURISM chiefs say it would have cost hundreds of thousands of pounds to gain the same level of publicity generated by the town's knitted Olympic masterpiece.

Millions of people all over the world have now heard of the town's mysterious woollen tribute to the London Games.

The Gazette was first with the news of the 50-yard long creation which suddenly appeared on the pier.

And the huge scarf and cute knitted figures of Olympic sports - from synchronised swimmers to cyclists - captured the imagination not only of British citizens, but in Canada, the USA and beyond as well.

The unusual boost left delighted Redcar and Cleveland tourism officials rubbing their hands with glee.

Deputy leader Councillor Sheelagh Clarke said: "If we had paid consultants pounds 100,000 to come up with ideas to bring in visitors and they had suggested knitting we would have asked for our money back.

"But the knitting on Saltburn Pier has lit a spark with the public and they think it is lovely. …

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