Newspaper article The Daily Mercury (Mackay, Australia)

You Have to A[euro][approximately]cee' It to Believe; New Kia Cee'd Makes Debut Appearance to European Crowd Alongside Key Concept Cars

Newspaper article The Daily Mercury (Mackay, Australia)

You Have to A[euro][approximately]cee' It to Believe; New Kia Cee'd Makes Debut Appearance to European Crowd Alongside Key Concept Cars

Article excerpt

THE all-new Kia cee'd made its world premiere last week at the 82nd Salon International de l'Auto in Geneva.

Joining the Kia cee'd in Switzerland, the Ray EV (electric vehicle) and the Track'ster concept make their first appearance before a European audience.

aThe three Kia premieres taking place at Geneva cover a broad spread of automotive segments and highlight the diversity of our present and future product line-up,a Kia Motors Corporation senior executive vice president and chief operations officer Tae-Hyun (Thomas) Oh said.

aThe original cee'd was a major landmark car for Kia in Europe, enabling us to compete in the hotly-contested C-segment for the first time.

aThe second-generation model is, once again, a game-changing car with enhanced design, quality and powertrains.

aOur pursuit of clean power technologies is also represented by the Kia Ray EV.

aFinally, Kia is showing its fun side with the Track'ster concept a a high performance variant of the hugely successful Soul.a

Designed, engineered and manufactured in Europe, exclusively for the European market, the new cee'd hatchback is more sophisticated, more efficient, more refined and delivers a more engaging driving experience than its predecessor.

The new cee'd will build on the success of the original model, further establishing Kia as one of the leading automotive brands across the continent of Europe.

Longer, lower and sleeker than the original model, the 4.3-metre long new cee'd hatchback has a streamlined silhouette shaped by extensive testing in Kia's state-of-the-art wind tunnel at Namyang, in Korea.

Higher quality cabin materials and a broader range of high-tech equipment will ensure the interior of new cee'd matches the premium exterior appearance and competes with best-in-class rivals across Europe. …

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